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New International Books

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Kathmandu

Kitab mall provide best selling books in Nepal along with the latest books in market which is also available in Choicemandu online shopping

Purple Cow By Godin Seth

Purple Cow By Godin Seth

Rs 780
Product Model: CM_NBC_37
Sold by New International Books
Reward Points: 7
Stock InStock

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true br...

Item specifics

  • Author Godin Seth
  • Language Nepali
  • Pages 144
  • Publisher Penguin Putnam Inc.
  • Genre Business & Economics

Product Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - isn't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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